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Practical guides, expert advice and news to succeed with your web project, wherever you are.
Google has documented new regional Search experiences in Europe: aggregator units, supplier units and region-specific carousels. Here is what supplier units actually mean for Swiss hotels, online stores and service providers, plus the five checks I would run before starting any SEO project.
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Since August 31, 2026, Google officially reports how often a site appears in AI Overviews and AI Mode. Here is what the new Search Console reports actually contain, which "GEO hacks" Google says are unnecessary, and what I would check on a Swiss SME website.
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Putting a site online is only half the job. Here is the complete checklist, battle-tested at Altio across 50+ projects in Western Switzerland: technical SEO, JSON-LD, llms.txt, Google Search Console, Google Business Profile, NAP consistency, 2026 Core Web Vitals and monthly monitoring.
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OpenClaw, NemoClaw, Claude Cowork, Copilot Cowork, GPT-5.4: in 2026, AI no longer just answers, it acts. Complete analysis of the shift to AI agents and what it means for Swiss businesses.
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Will AI replace web agencies? As the founder of an agency that uses AI daily, I explain why this is a myth and how human-AI hybridization is transforming our profession.
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Sequoia Capital says services are becoming the new software. What does this concretely mean for a Swiss SME? Why buying the outcome rather than the tool changes everything.
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Functional prototype in 48 hours: marketing promise or reality? I explain our process, the limitations, and why it's a game-changer for Swiss SMEs.
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Webflow, Bubble, Wix or AI-assisted development? Honest comparison of no-code and code+AI approaches for Swiss SMEs, with pros, cons and recommendations.
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Dark mode, micro-animations, generative AI, variable fonts: discover the 2026 web design trends transforming websites in Switzerland and how to apply them to your project.
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ChatGPT, Gemini, Perplexity, Google AI Overviews: AI engines are changing the game. Discover GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and how to make your site visible on AI in Swiss Romandy.
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From CHF 500.- to CHF 25,000.-: detailed pricing guide for website creation in Swiss Romandy. Business sites, e-commerce, web applications. Compare solutions and find the best value.
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Your website exists but brings zero clients? Discover the 8 most common causes and concrete solutions to transform your site into a lead generation machine in Switzerland.
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In 2026, 80% of Swiss consumers search online before buying. Without a professional website, you're invisible. Complete analysis with concrete examples.
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These mistakes cost Swiss SMEs thousands of francs every year. Discover the most common pitfalls when creating a website and how to avoid them.
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Hesitating between a business website and an online store? Detailed analysis of advantages, costs, and criteria for SMEs in Swiss Romandy.
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Everything you need to know about creating a website in Geneva: providers, pricing, local Geneva SEO, key neighborhoods, bilingualism. Guide by a Geneva-based expert.
Read articleOur blog is a source of practical advice for entrepreneurs and SMEs who want to make the most of their digital presence. We share our expertise in web creation, SEO, design and digital strategy.
Every article is written to provide concrete value: step-by-step guides, trend analyses, tool comparisons and real-world feedback. The goal is to give you the keys to make informed decisions about your web strategy.
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